I work on product direction under uncertainty.

This site is where I write about the systems behind product direction, especially when assumptions stay implicit, roadmap debates recycle, and teams move faster than their decisions can keep up.

12+ years across engineering and product leadership in B2B SaaS, from shipping systems to setting product direction.

Recent writing

FEB 15, 2026

When AI Makes Building Cheap, Decision Clarity Becomes the Bottleneck

As AI lowers the cost of shipping, the real bottleneck shifts from execution speed to attribution quality and decision clarity.

  • AI
  • Decision Clarity
  • Product Strategy
  • PMF
  • GTM
  • Founder Strategy